This is real data that developers can use when determining how to best utilize their limited resources when planning which platform to focus on. It's not so much that iPhone owners probably have more discretionary income to spend, but rather Apple has real data on how its users actually spend because the company knows users' Apple ID, the specific phone model linked to that Apple ID, the number of apps downloaded, the amount spent on apps by user (and age, geographic region and language) and how active that user is on their phone. So now that 36 million is probably a whole lot less.Īpple does things differently. Now 36 million is a huge number, so what's the problem? The problem is that neither Samsung or Google have data on who those owners/users are, how much they spend on mobile apps and how often they purchase apps. A developer targeting Android can reasonably only look at this specific segment of owners - 36 million. A phone capable of playing the latest high end games makes up only about 12% of all of Samsung's phones shipped in 2014. And we'll add another 6 million for the Galaxy Note 4. Supposedly the Galaxy S5 has shipped about 30 milion units. Using Samsung as an example, in 2014 the company shipped about 306 million smart phones. There are often widely different results from different firms. Different market research firms uses different methods for analytics. So for example, if 100 million units are sold, how many are $900 high end units and how many are $80 entry level units? Of the companies that do state their units sold numbers, they (and Apple does the same) almost never separate the numbers by model. If you can't trust the source then what good are their numbers? Over the years it's come to light that several Asian manufacturers (specifically Samsung and Xiaomi) exaggerate their shipment numbers. In this case the companies send out press releases stating shipments, not sold units. Most manufacturers aren't publicly-listed American companies and thus don't have to report their sales. There aren't any hard numbers on the Android side for a few reasons.
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